A ‘to be Chartered Accountant’ who dropped off with Daisy, so that this could be his career; and a team. They had no clients, they had no money; they had nothing with them. Being in the team felt only like passing the time and all of them knew, they did better as an individual rather than team. He felt none of them were getting the fruits of dedication they implied. Sustaining the company had been a major problem. They decided it was time to get the company broken.
Right at the moment, a band approached them- ‘Kamero‘. The band wanted him to make a music video for a song. They had allocated certain amount of budget which was not large but was well of for an opportunity. They decided to give it one last try. Miraculously, fortunately or unfortunately, on exact day when editing of ‘Pragmatic Delusions‘ started, BOB was on limelight; the #KritiStoleBob hashtag was trending among us.
The hashtag limelight was exciting but at the same time frustrating. When it happened, the situation demanded huge flutter of money; for which he was not, the team was not ready. For the movie and his ideas was dear to him, the difficult choice came up- whether to get loans, gather money and fight the case against the ‘big ones’ whose money gamble would definitely get case on their side either way or to use his energy and limelight in upcoming plans rather than hanging onto it. And he thinks it was a wise decision.
But none promotions are bad promotions and #KritiStoleBob controversy fueled their marketing and he believes, the project of Kamero showcased what he was capable of. People started knowing him and the team, they started digging his old works though there were not much. People appreciated what he was doing; what they were doing and that gave him the motivation to continue.
When he returned to Nepal, the economy he saw was screwed up… there was literally no money in this field when we started. Creative approaches like music videos were (and is still) thought as an accessory rather than necessity; and people were hesitant on investing. There was no respect for photographers/videographers.
Those reasons alone were demotivation to push. Also, being a new start up, pushing through becomes really hard obviously. As he speaks, literally “We suck at Marketing”. But, so on so, he dedicated complete energy in work and demotivations became more of a challenge rather than hurdle. The extreme passion of team, was the only fuel to help them drag along the path and jump over the hurdles.
Penetrating market now stands as a major hurdle for him. He believes they have a good portfolio to get into market and business. Doing so, he wants to gather creative people, make a common platform, get their talents scaled up and represent their work in global level. But major challenge not only them but the whole nation is facing- brain drain. Huge amounts of young talents are leaving country. He has a major grudge against them. He believes people should go abroad, but also return back. People leaving they are doing anything for the sake of money and not the work they love. He refers to two of his teammates who are out of the country not focusing on their best forte. In any fields, people should return. Number of people who are going is bigger than returning. Name any field XYZ, if you seek for a person to do a certain work, the answer you’ll receive is “the person was here definitely, but has left the country.” this is the biggest problem we face.
Growing up, graphics-visual media had always fascinated him… Drawing, sketching, painting always captivated him and was appreciated every time for that by his friends, family, teachers and seniors. He used to win the contests in arts. He at that point of time had in mind to make painting as an alternative career.
Firstly he wanted to become an astronaut. Then, at due age, cartoon movies and series inspired him and he decided to get into animation. He jumped into management stream in high school so that he could do animation simultaneously. Family had agreed upon it but he later found out, the courses of animation abroad had a huge cost and getting the course in Nepal was not so good idea. So going through the best career options on the stream, he and his parents decided he should go for Chartered Accountancy. But then too, from his core, he wanted something creative for himself.
While he was pursuing his Chartered Accountancy in India, he first got his Canon 550 D, which he Named Daisy. He was more with daisy than in the classes and seeing his photography, a facebook friend Vijay Bashyal (who since has become a family and a brother to him) invited him to Mumbai for a company named ‘GLAMRS‘. Without second thoughts, he jumped in there and dropped out from CA courses. That he defines as greatest turning point of his career. He then met an USA based Indian filmmaker Jall Cowasji, with whom he did a project and learnt a great deal. He then realized this field could be great, and he could do a lot more with less resources too.
That very time around, his close friends were doing Music videos here in Nepal and he really liked it. He had thought about getting back to Nepal since long and that very point of time, a friend of his spoke of having a team, whole set of equipment, with the name Jazz Production and he asked him to lead the team. What more? He dived in.
He terms himself as a hopeless romantic. Had a huge crush on a girl since his high school days and didn’t know what was between them; firstly because he couldn’t tell her how he felt. He points her as one of the main reason returning to Nepal besides Jazz Productions. When he was settled in the company, he nearly had an accident. He felt then that it was now or never, gathered his guts to speak his heart out to her for he realized tomorrow is uncertain. She replied she actually felt the same way. That moment is the one he never can forget and he feels she is the reason why he is such a balanced person now.
His biggest dream is to sit across Christopher Nolan for a coffee and ask him a huge lot of questions and well, he is working his best for this. And well, the feature movie he is writing coming to screen is also his dream.
When asked of, he speaks of constantly being in creative blockade. When people write for themselves, they can take time of their own, with no pressure. But when you have clients involved, someone else’s money involved… you’ve to meet the deadline, you’ve got to think hard, you have pressures of various types, bringing up ideas… it’s not that you shake a tree or sweep your mind and you get an idea. So in that case, what he likes to do is, discussing in team. Sitting around a round table, bouncing ideas, and travel. He thinks constantly on the same matter and break the blocking barricade. But still, thinking and creating is not an easy job. Creative blockade is lifelong challenge which creative minds have to face.
Quoting him, “Well, I’ll tell you what it takes to be successful when I’m successful.. I am still hustling” *laughs*. But, he thinks, two founding pillars of success are passion and determination. Because once you have them, the journey you take feels rewarding; and that is the time to have fun. He believes success is journey itself because success has no limits.
He is now currently busy with next music video of Kamero band, which he terms as a ‘super ambitious project’. On the theme of Nalapani war, and aliens…
Jazz soon will be calling out for new recruits. Learning through hit and trial methods… they are building the team and in his own words, ‘We welcome anyone who is crazy enough to push what they have and even what they don’t have.”
He appeals to all the youth- where ever you are, be there for the country. Though the phase is not strong, it isn’t that there are no opportunities. With internet so wide and globalization just touching the country, do what you can do from your side. He refers to the song ‘Haat ma kalam huneharu kalam liyera utha’ (ones having pen in your hand, rise with same). Do something that will ultimately build the country, because, we are the one who’ll build it or break it. Don’t just do anything; do something from you are totally passionate about. Know who you are in the core, make lifelong career out of it. That’ll never get you bored, and every day will be an adventure for you. Eventually, you definitely will start making money.
“Universe falls in love with stubborn hearts.” Go push it. Whatever that’ll happen, will be great.
This is a writer, photographer, director, filmmaker, and maybe an entrepreneur sometimes later… creator and an artist in core, CEO of Jazz Productions, Aneel Neupane for you.
And this is his story;
The Story of Daisy and Bob.
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